Email Newsletters for Holiday Let Owners
Guests to your property are yours. Yes, you have to be conscious of platform T+C’s (if they’ve booked via AirB+B or similar) but if you’re hosting guests in your holiday let property you should be building a list that you own.
Wherever you’re marketing you property, you should be directing your audience to your email community, so you can contact them directly, whether thats on your own website, social media or via a leaflet in the local farm shop.
Not sure, how to get started? I’ve created a free guide that will help you.
Pop your email address in the form and I’ll send it across.
You don't own a single guest email. That's a problem.
Every booking through Airbnb, Booking.com or Cottages.com hands your guest details to them, not you. Whether you run a single furnished holiday let or a small portfolio of self-catering cottages, the platforms get the data and the repeat visit.
They get to remarket your own property back to you for a fee.
You did the hard part: the five-star stay, the local recommendations, the extra touches. So why not create a list that you own.
You can build a list without compromising your listings or breaching T+C’s from hosting platforms, and I can help.
An email list belongs to you.
A booking platform doesn’t.
Algorithms change. Fees go up. Platforms de-list properties overnight for unknown reasons. None of that touches your email list, because it belongs to you, not rented, not borrowed, not one algorithm update away from disappearing.
Whether you call it a holiday let, a furnished holiday let, or a self-catering cottage, a newsletter means:
Guests hear about your new hot tub before Airbnb even knows it exists
Off-season weeks fill up from people who already loved staying with you
You're not competing on price against forty near-identical listings
You keep 100% of the booking, not 100% minus a service fee.
How do you get started?
Get the free guide: How to Get Started with Newsletters for Holiday Let Businesses
No jargon, no fluff — just the exact steps to start collecting guest emails and sending your first newsletter, even if you've never done this before.
What's inside:
Where to legally and easily collect guest email addresses
The welcome email
What to include in your newsletter
A simple send schedule that won't bog you down.
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If you take repeat guests or want to reduce reliance on Airbnb and Booking.com commission fees, yes. A newsletter is a fab way to encourage guests to book directly instead of through a listing platform.
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Yes. "Furnished holiday let" is mainly a UK tax and business rates term, but the marketing is the same: whether HMRC or your local council class you as an FHL, a self-catering property, or a holiday let, the way you build a guest email list doesn't change.
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Wherever you’re marketing your property is an opportunity to invite someone to your email list.If you are using your own booking form, you can add in an optional tick box at booking confirmation, at check-in via a welcome card or Wi-Fi login page. There are also ideas contained in my get started guide.
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Seasonal availability, returning-guest offers, local area updates, and any property improvements. The goal is to stay warmly in touch, not to hard-sell every email.
Again, there are a selection of ideas within my get started guide.
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It depends! If you have gaps to fill, more regMonthly or seasonally works well for most holiday lets — enough to stay visible, not so much that people switch off.
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Not directly, but it reduces how often you need those platforms, since returning guests can book with you straight away, commission-free.