I love making an impact on a business. I thrive on adding value and helping business owners reach their objectives.
Below is just a sprinkle of case studies from projects completed for clients.
Lotts & Lots
Charlotte runs a micro-flower farm in Leigh-on-sea growing the most beautiful blooms for events, weddings, fresh flower jam jars, bouquets and also for the workshops she hosts in her home.
Charlotte has the gorgeous photography and brilliantly written blogs, and wanted to build a list from her social media and resuse her existing content to create an asset for her business and share new offers and events with her community.
Bespoke Mailchimp set up:
Online briefing call
Brand out kit build
Design and build sign up landing pages with multiple interest groups to allow list segmentation
Optimised images and organised in-platform library
Master newsletter template with relevant block design
Zoom handover session
Bespoke Mailchimp guide.
Barbara provided a fantastic service in getting a newsletter template set up. She asked loads of questions in the initial call, so I felt she had a real understanding of my business and it's requirements. The set up was extremely efficient and the onboarding was really smooth. She had lots of patience for my lack of tech knowledge!
What I loved the most in working with Barbara was her infectious enthusiasm for her subject and how much care she takes in email marketing.
I would 100% recommend.
Charlotte Smith, Lotts & Lots
Insight Energy
Bespoke Mailchimp set up:
Design and build sign-up landing page
Build a master campaign template
Create a welcome flow sequence
Build a sign-up campaign email
Build brand kit
Optimise brand photography for email and build asset library
The Insight team had a list of previous customers, whom they had not requested permission to send marketing comms. I worked with the team to create a GDPR compliant campaign to encourage their contacts to become part of their newsletter community.
Using their existing branding and photography I also created an on brand landing page and newsletter template that would make it really easy to send regular newsletter content to their most engaged audience.
Barbara guided us through getting our customer list onto MailChimp in line with GDPR, and helped to set up our email marketing campaign.
She did a great job, working alongside the team, incorporating all of our brand guidelines, and troubleshooting with any problems!
Thank you!
Lucinda Day, Insight Energy Limited
Laura Richards Boutique
Laura owns and runs a successful handbag and accessories boutique using TikTok as her main marketing platform.
Laura was aware that although she had a substantial list of compliant email addresses, her Mailchimp set-up was holding her back.
I created an easy to use newsletter template so she can create on-brand campaigns in minutes, linking to her website inventory.
Laura made back her initial investment within one weekend and now has a brilliant template to use for all of her future marketing campaigns.
Bespoke Mailchimp set up:
Online briefing call
Master newsletter template with relevant block design and integration with online shop
Support with domain authentication
Optimised images and organised in-platform library
GIF creation
Zoom handover session
Fantastic service.
Barbara took the time to understand my business and my needs and far exceeded my expectations. The process was smooth and professional.
I'd highly recommend Barbara to anyone looking to elevate their email marketing.
Laura Richards
Foxton Locks Lodges
Bespoke Mailchimp set-up:
Bring in corporate branding
Resize and bring in brand photography
Design and build sign-up landing page
PDF How to use Mailchimp guide
Build a newsletter template including:
content blocks
footer
call to actions
custom sign off
I have wanted to set up newsletters for Foxton Locks Lodges for a long time but I was always overwhelmed with how to start.
I contacted Barbara and she was fantastic at setting me up. We had an initial call to discuss my requirements and then Barbara set up a newsletter template for me to amend for each email sent out.
We had an additional call to go through it all. It was very easy to navigate and Barbara had included all my brand logos, colours and photos.
I would thoroughly recommend Barbara to get started with your newsletter.
Laura Turney, Foxton Locks Lodges
Writtle Maize Maze
Louise owns a wonderful seasonal business and wanted to build a newsletter community, who are local and interested in visiting her annual maze.
Using her branding and existing photography I designed an easy to use block-led newsletter template that she would be able to send regular comms throughout the season. I also worked with Louise’s website designer to embed a linked form.
Having a list of subscribers for a seasonal business means that once the season is finished, the list is there, ready for the following year.
I also met in person with Louise to talk through the functionality and to discuss ideas around list building and how to plan content across marketing channels.
Bespoke Mailchimp set up:
Design of master newsletter campaign template
Setting up brand kit
Introducing brand imagery
Support to link embedded website sign up form
In person handover session
Bespoke Mailchimp ‘How to guide’.
Barbara has done amazing work with our email marketing set up.
She has given me confidence and insight into how I can improve my business.
I highly recommend her and cannot fault any of the amazing work she’s done for us.
Thank you so much.
Louise, Writtle Maize Maze