What happens when I don’t post on Social Media for over a month

I have a weird relationship with socials, more specifically, Instagram. I love so many things about it, the community, the creativity, the chats with wonderful business owners. But at times it also feels like a bit of a weight, a chore even. I have a great marketing plan, one that includes social media content, but if I’m busy with client work, or just feel a bit meh with my marketing (yes pro marketers feel like this too), Instagram content is always the first thing to drop off.

I’m also not a video editing expert or graphic design pro, two skills that feel increasing more important on social platforms.

At the time of writing (12 April 2026), it’s been five weeks since I have posted to the grid on my Instagram. I’ve shared a couple of stories, but no reels, carousel or single image posts.

And I don’t feel bad about sleeping on the socials.

During this unplanned insta break, I have still been marketing my business. I have sent a sprinkle of email newsletters - one specifically to my VIP’s (which sold out a limited offer I was running).

I’ve also been to a handful of networking events in the last few weeks - including one run by my friend and client Lauren - check it out here if you’re local to Colchester.

I know that in person and online networks are a brilliant lead-gen activity for me, so will always block time out in my calendar to mix with likeminded business peeps. I also really value the connection and insight that I get from being in the room.

I’m also very grateful to get a lot of referrals. When I do a great job for a client, they share my business with their business owning pals. So I see the work I do (and the results my clients get) as a brilliant marketing tool.

I haven’t completely abandoned socials altogether - I’ve been having conversations in the DM’s, commenting on interesting content I’ve seen and sharing things I think would be useful to my community.

This works for my business model (in the short term at least). I want to work with a handful of 1:1 clients each month. I’m focussed on nurturing content that speaks to the few, not the volumes needed to sell out large online courses or low ticket, DIY resources.

Which is one reason why I have zoned in on supporting businesses with their email newsletters. You don’t have to have a huge list because you know that every single subscriber wants to hear from you. They have opted in to receive comms. They have shared their valuable details with you. They know they need support, but perhaps they aren’t quite at the right point right now. But thats ok, because they’re part of your community and will always see your emails (unlike social posts, amiright).

Now, I’m not for a second saying that I see a marketing plan that doesn’t feature socials in my future. My email community needs to come from somewhere. And using social platforms to feed an email list works brilliantly.

Remember that social media is one part of your marketing strategy, not the whole thing.

If you’d like to talk about how I can support you to bring newsletters into your marketing efforts, send me an email or fill out my enquiry form. I’d love to hear from you.

Bx