5 ways to build your email list
Are you using email marketing for your business? If not, why not?
Email is one of THE best ways to connect to your audience. People who have expressed an interest in what you do and want to be kept in the know. Also, the analytics and segmentation capabilities are next level. No more putting your message out to everyone, tailor your message depending on your audience’s interests. And then there’s automation. Literally sending emails without a thought.
If the idea of building your list is completely overwhelming, I have outlined five simple ways that you can start to grow your email marketing list:
Use your website: Your website serves as a powerful tool for capturing leads and growing your email list. One effective strategy is to incorporate timely pop-ups that offer a valuable incentive in exchange for signing up. Consider enticing your visitors with a discount code, free shipping, or exclusive access to new offerings. Additionally, for websites with an e-commerce element, don't forget to include a checkbox asking for permission to send marketing communications.
Email: Every email you send is an opportunity to expand your email list. Include a sign-up link in your email signature's footer, ensuring that it's visible and easily accessible to recipients. This simple addition can significantly increase your chances of attracting new subscribers.
Offline materials: Don't limit your efforts to digital channels. Take advantage of offline materials like business cards, leaflets, or handouts during events. Add a QR code that leads directly to your email sign-up landing page, providing a convenient way for potential customers to join your email list.
Pinterest: Pinterest is a great platform for inspiration but also a fantastic source of website traffic and email sign-ups. Utilise Pinterest strategically to drive traffic to your website or dedicated email sign-up landing page. Create eye-catching visuals and compelling content that resonate with your target audience, motivating them to subscribe to your email list.
Social media: Your social media followers are already interested in your brand. Tap into this captive audience by inviting them to join your email list. However, remember to provide value in exchange for their contact information. Consider creating a free resource—such as an e-book, checklist, or guide—that addresses a common problem your ideal clients face. This valuable offering will entice them to sign up and receive further insights and updates via email
If the idea of email marketing seems daunting, fret not—I'm here to assist you. I offer bespoke Insta-to-email campaigns, a comprehensive guide that walks you through the process of seamlessly transitioning your Instagram followers into your email subscribers. From technical aspects to effective marketing strategies, this guide covers it all, providing you with a clear roadmap.
Moreover, I can create "done for you" email templates tailored to your business needs and provide personalized 1-1 training sessions to kickstart your email campaigns, automations, and landing pages. With my expertise and support, you'll be equipped to unlock the true potential of email marketing and nurture a loyal customer base.
Remember, email marketing is a powerful tool that allows you to establish strong connections with your audience and drive business growth. So why wait? Start building your email list today and reap the countless benefits it has to offer.
If you’d like help with a bespoke list building campaign, drop me an email today.